Style & sustainability in global fashion: The balance every designer aims for
The whole world is slowly moving towards sustainability, and the fashion industry is no exception. Consumers prefer eco-friendly outfits, not at the cost of style. It has prompted designers or brands to redefine their product line. Turning to natural fabrics would be the most effective way to respond to the growing demand for conscious fashion. In this journey, if your partner is Svarna, the road will be smooth. Natural fabrics: Essentials to create the balance Handwoven fabrics, devoid of chemicals and harmful substances, address sustainable fashion needs more precisely. India produces different varieties of such fabrics, offering different choices to designers to craft their stylish collections. Let's have a look at the types that help brands maintain the much-needed balance, with a special focus on Svarna. 1. Khadi cotton This fabric is closely associated with Indian history, symbolising freedom through artistry. In the present context, Khadi ...