Style & sustainability in global fashion: The balance every designer aims for



The whole world is slowly moving towards sustainability, and the fashion industry is no exception. Consumers prefer eco-friendly outfits, not at the cost of style. It has prompted designers or brands to redefine their product line. Turning to natural fabrics would be the most effective way to respond to the growing demand for conscious fashion. In this journey, if your partner is Svarna, the road will be smooth.

Natural fabrics: Essentials to create the balance

Handwoven fabrics, devoid of chemicals and harmful substances, address sustainable fashion needs more precisely. India produces different varieties of such fabrics, offering different choices to designers to craft their stylish collections. Let's have a look at the types that help brands maintain the much-needed balance, with a special focus on Svarna.

1.      Khadi cotton

This fabric is closely associated with Indian history, symbolising freedom through artistry. In the present context, Khadi fabric has become instrumental in embracing sustainable style. Born in the handlooms of Indian villages and woven with care by artisans, khadi has entered the global fashion scene with grace.

2.      Linen

The linen manufacturers in India have played a crucial role in supporting the demand for responsible fashion. Highly breathable and lightweight, the fabric is widely used by designers to make exceptional fashion statements. From sarees to shirts, dresses and co-ord sets, linen has made an impressive splash. 

3.      Silk varieties

India is home to a large variety of silk fabrics, made through natural processes. Muga, Mulberry, Eri, and Tasar have dominated the traditional fashion in the country for ages, setting an inspiring story of how Indian fashion is rooted in sustainable style. The silk manufacturers in India have promoted responsible fashion through unique craftsmanship.

What sets Svarna apart?

We celebrate the traditional weaving of India while empowering the artisans. Operating with a network of 500 designers, we have ensured diverse weaving patterns in our fabrics. The style never feels monotonous, with the versatility in the patterns making the fabrics suitable for Indian or Western outfits.

Our in-house quality control team has ensured high-quality fabrics are delivered by exercising greater supervision at different stages. Our commitment to quality has prompted us to weave the fabric with attention and care. Since style never comes without precision, maintaining it in the fabric has become inevitable.

To transition to sustainable fashion, your business needs the right quality of fabrics. Get a quote from us now. 

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